Case Study: Kooperativa streamlines branch network optimization with CleverMaps

Kooperativa - Customer Case Study

Kooperativa, part of the Vienna Insurance Group, needed a faster and more objective way to choose locations for new branches or relocations. The company was spending a lot of time evaluating many data sources to find the best site, and turned to CleverMaps and its location intelligence platform to help analyze and compare options more efficiently.

CleverMaps built an interactive, multidimensional location analysis environment that combined demographics, purchasing power, competitor presence, and other metrics into a custom exposure index with more than 50 weighted factors. This let Kooperativa assess locations, spot white spaces, and understand competitive pressure in minutes instead of hours, improving decision quality and making the analysis accessible even to non-technical users.

Kooperativa

Martina Kodlová

Branch Network Manager