Case Study: Ahold Delhaize Achieves Store Location Optimization with CleverMaps

How to measure each store’s true potential

Ahold Delhaize’s Albert, a major food retailer in the Czech Republic, needed a faster and more reliable way to measure the true potential of each store location. Before using CleverMaps, its team relied mostly on population data and manual analysis, which took a lot of time and money and made it difficult to model potential customers around current and future stores.

Using CleverMaps’ location intelligence platform and its Exposure Index, Albert was able to analyze multiple data sources on interactive maps, evaluate store potential, and identify new market opportunities and relocation options. CleverMaps cut analysis time from hours or days to seconds, provided KPIs for individual stores, and contributed significantly to sales network strategy and store optimization.

Ahold

Robert Skobla

Manager of Business Controlling