Case Study: Dr. Max optimizes parcel locker placement with CleverMaps

Dr. Max expands parcel locker network with CleverMaps using 5-minute walk and 5-7 key location factors

Dr. Max, a major European pharmacy chain, faced the challenge of identifying optimal locations for its new parcel locker network to ensure high performance and customer accessibility for its online shop. They partnered with the vendor CleverMaps to conduct a thorough location analysis and gain data-driven insights for strategic placement.

CleverMaps implemented a solution that evaluated key parameters like population density, purchasing power, and retail exposure to identify the top factors influencing locker success. The results provided Dr. Max with strategic recommendations, such as placing lockers near high-traffic areas like supermarkets and preferring outdoor locations, which led to enhanced locker performance and better customer satisfaction. This data-driven approach allowed Dr. Max to avoid costly mistakes and focus on locations with the best return on investment.

Dr. Max