Case Study: Česká spořitelna improves branch optimization and customer service with CleverMaps

Ceska Sporitelna uncovers insights from hundreds of millions of transactions with CleverMaps

Česká spořitelna, the largest bank in the Czech Republic, faced the challenge of validating its "We are closer to you" tagline by optimizing its extensive branch and ATM network. They needed to ensure their services were truly accessible, maximize market coverage with minimal overlaps, and reconfigure their network without risking customer churn. To address this, they partnered with vendor CleverMaps for a solution using location intelligence and data analytics.

CleverMaps combined the bank's internal data with external demographic data to provide deep insights into customer behavior, real catchment areas, and market potential. This solution from CleverMaps enabled Česká spořitelna to make data-driven decisions, revealing its true market coverage and share, which allowed it to select the optimal strategy and format for each branch based on local conditions.

Ceska Sporitelna