Case Study: Česká spořitelna improves branch network decisions with CleverMaps

Ceska Sporitelna - Customer Case Study

Česká spořitelna, the largest bank in the Czech Republic, wanted to improve how it serves customers and optimizes its branch network while staying true to its promise of being “closer to you.” With data spread across multiple systems, the bank needed a better way to combine branch, ATM, card payment, and customer visit data with external market information to assess coverage, overlap, and local market potential.

CleverMaps helped Česká spořitelna by unifying internal data with external demographic data in an easy-to-understand analytical platform for branch network optimization. The solution revealed real catchment areas, competition overlaps, customer activity patterns, and market share, enabling the bank to select the right branch format and strategy for each location and make more data-driven decisions about coverage and market potential.

Ceska Sporitelna

Jan Drobný

Branch Network Optimisation