Case Study: Teta optimizes branch network and flyer ROI with CleverMaps Location Intelligence

Building an optimal store network with CleverMaps

Teta, a Czech drugstore chain with more than 700 stores, needed a better way to optimize its branch network and plan new store openings. The company wanted clearer answers about store potential, competition, white spots, customer origin, flyer distribution, and whether store redesigns were improving footfall and loyalty. CleverMaps provided location intelligence to support these decisions.

Using CleverMaps’ platform, Teta combined loyalty program transaction data with external demographic data to analyze catchment areas, market potential, market share, store overlaps, and potential new locations. The result was more data-driven branch network and direct marketing decisions, with faster access to updated insights in an easy-to-use map interface and increased ROI on flyer distribution.

Teta

David Vejtruba

Chief Marketing Officer