Case Study: Shady Rays streamlines order management and reduces support tickets with Cleverific

How Shady Rays Created a Complete Order Management System

Shady Rays, a premium eyewear brand, faced significant challenges with its order management process, particularly during peak seasons. Their support team was overwhelmed by address correction requests, largely caused by outdated Apple Pay information, and struggled to handle complex modifications for expensive prescription orders without resorting to cancellations. They sought a solution from Cleverific to maintain their customer-first reputation without overburdening their agents.

By implementing Cleverific's Customer Portal and Order Editor, Shady Rays created a complete order management system. This allowed customers to perform 400-500 self-service edits monthly, correcting 80% of address issues themselves, while staff could efficiently handle complex prescription changes. The results for Cleverific's client included a major reduction in support tickets and reshipping costs, the preservation of high-value orders, and significantly improved customer satisfaction, all while the business continued to scale.

Shady Rays

Josh P

Shady Rays