Case Study: HAPP Brand streamlines order fulfillment and customer order editing with Cleverific

How HAPP Brand triumphed over order management hurdles

HAPP Brand, a retailer of luxurious diaper bags and accessories, faced significant hurdles with its Shopify order management. The company, led by CMO Kassia Shishkoff, struggled to automatically add promotional items like free changing pads to orders during major sales without creating new product bundles that hurt its advertising and retargeting efforts. This operational challenge consumed valuable time and resources, negatively impacting revenue.

The vendor Cleverific provided a solution using its Shopify Flow automation to seamlessly add promotional items to orders without discount codes. This allowed HAPP Brand to run a successful Mother's Day promotion, saving countless hours and preserving ad effectiveness. Cleverific's Customer Portal feature also allowed customers to edit orders themselves, which significantly reduced costly returns and shipping expenses, leading to happier customers and a more efficient service team.

Happ Brand

Kassia Shishkoff

Chief Marketing Officer