Case Study: Fracture streamlines custom order editing and self-service with Cleverific

Fracture Captures Perfect Solution with Cleverific's Order Editing and Self-Serve Solutions

Fracture, an innovator in custom photo printing on glass, faced a challenge when transitioning to a headless Shopify platform. Their complex orders, involving image uploads and multiple variants, could not be managed effectively with Shopify's native tools. They required a sophisticated system for order modifications to maintain their high level of customer service and turned to Cleverific for a solution, specifically their Order Editor and Customer Portal products.

Cleverific implemented its no-code Order Editor for the internal team and its self-service Customer Portal for clients. This solution allowed Fracture's team to handle complex edits efficiently and empowered customers to manage their own order changes and cancellations. The results were significant: customer service emails for modifications dropped, and the self-serve portal led to 87% of cancellations resulting in new orders, with 18% of those customers increasing their order value. Cleverific's tools saved time, improved the customer experience, and directly contributed to increased sales.

Fracture

Paul Mamangakis

Director of Customer Service