Case Study: Signify launches a new online brand strategy with CLEVER°FRANKE

Signify builds on 125 years of innovation with CLEVER°FRANKE

Signify, formerly Philips Lighting, faced the challenge of launching a new corporate identity while retaining the visibility and heritage of its established Philips brand. They enlisted the vendor CLEVER°FRANKE to craft a creative strategy and UX design for their new website, which needed to establish Signify as a fresh, large player and seamlessly integrate its multiple brands.

CLEVER°FRANKE implemented a solution that included a flexible, modular website design with contextual linking to improve SEO and a dedicated 'stories' section to highlight innovation. By delivering interactive prototypes and a detailed design rationale, CLEVER°FRANKE enabled the Signify team to gain internal buy-in and effectively manage the new digital platform. The result was the successful launch of Signify's new online brand strategy, which was praised by the client for being delivered under very difficult circumstances.

Signify