Case Study: Red Bull creates personalized live event data art with CLEVER°FRANKE

Red Bull creates personalized event art for every guest with CLEVER°FRANKE

The customer Red Bull faced the challenge of creating a new, memorable experience for guests at their Amsterdam Dance Event (ADE) festival. They collaborated with vendor CLEVER°FRANKE and fashion brand BYBORRE to create personalized data visualizations that would serve as a unique souvenir and extend the event experience beyond a single moment.

CLEVER°FRANKE implemented a solution using sensor-equipped bracelets to gather data on each guest's movement and activity throughout the night. This data was processed in real-time to generate live visualizations projected during the event and to create personalized prints and knitted scarves afterwards. The vendor's work successfully transformed raw data into personalized art, providing guests with a unique way to re-live their experience and receiving positive publicity for its innovative fusion of technology and fashion.

Red Bull