Case Study: PIMCO achieves interactive Fed market insights with CLEVER°FRANKE

PIMCO’s 60-year Fed microsite with CLEVER°FRANKE

The customer PIMCO, along with The Wall Street Journal, faced the challenge of visualizing the extensive impact the Federal Reserve has had on economic markets over the past 60 years. They approached the vendor CLEVER°FRANKE to create an engaging and interactive data visualization that would highlight historical milestones and the Fed's control of interest rates.

CLEVER°FRANKE developed an interactive microsite titled 'Setting the Pace,' which functions as a narrative-driven journey through a line chart. The solution featured two exploration modes and was fully adapted for mobile devices. The result is a lasting online repository that establishes PIMCO as a thought leader and showcases CLEVER°FRANKE's ability to combine data visualization with storytelling.

PIMCO