Case Study: Opella helps travelers manage allergy risks with CLEVER°FRANKE’s Allevia Pollen Passport

Opella brings 70,000+ destination allergy insights to travelers with CLEVER°FRANKE

Opella, a global healthcare company, faced the challenge of raising awareness about the rising allergy risks travelers face due to climate change and pollution. They needed a way to transform complex, real-time allergen data into an engaging and actionable tool to position their Allevia antihistamine as a travel essential. They engaged CLEVER°FRANKE to develop a solution.

CLEVER°FRANKE, in collaboration with MRM Spain, developed the Allevia Pollen Passport. This innovative digital tool uses creative coding and data visualization to transform pollen and air quality data into personalized, generative botanical bouquets for over 70,000 destinations. The solution provided travelers with actionable insights and dynamic discounts, successfully shifting brand perception and setting a new benchmark for utility-driven healthcare advertising.

Opella