Case Study: Google educates visitors on smartphone usage with CLEVER°FRANKE’s interactive video wall

Google engages visitors with a 10-screen immersive video wall by CLEVERb0FRANKE

The customer Google faced the challenge of creating an exciting and educational experience for visitors to its experience center, The Foundry, that would illustrate how consumers use mobile phones in their purchasing decisions. They partnered with the vendor CLEVER°FRANKE to develop an interactive installation for this purpose.

CLEVER°FRANKE designed a modular, gesture-controlled game that allowed five users to interact simultaneously, educating visitors on the impact of mobile technology. The solution was personalized for an international audience and successfully created an immersive and playful dialogue about smartphone usage. The project's excellence was recognized with a Red Dot Design Award and a Silver European Design Award.

Google