Case Study: Dubai Land Department achieves real-time real estate project tracking with CLEVER°FRANKE

Dubai Land Department launches real-time AR real estate platform with CLEVER°FRANKE

The Dubai Land Department (DLD) sought to support the vision of a 'Smart Dubai' by enhancing its Mashrooi app, a platform providing information on real estate projects. Embracing technological innovation, the challenge was to reimagine the app into the most advanced tool for investors and developers, delivering real-time interaction through augmented reality (AR). CLEVER°FRANKE was asked to redefine the application to meet this goal.

CLEVER°FRANKE rebuilt and rebranded the Mashrooi app, incorporating new features like AR to allow users to view 3D models of projects and access live drone footage of construction sites. This solution provided a unique, state-of-the-art platform that combined robust data with immersive visualizations, removing uncertainty for global investors and building a strong bond of trust and transparency. The work by CLEVER°FRANKE resulted in a powerful tool that was recognized with awards including a Red Dot Design Award and the European Design Award.

Dubai Land Department