Case Study: Krombacher Brewery boosts technical hires with employee referrals using CleverConnect

Krombacher Brewery fills over 20% of technical roles through employee referrals with CleverConnect

Krombacher Brewery, a major German brewery, faced a significant challenge in efficiently recruiting qualified candidates for its hard-to-fill technical roles. To address this, they partnered with CleverConnect to implement a dedicated employee referral system to supplement their existing applicant tracking system.

CleverConnect's solution centered on a gamified referral program named "Krommunity," which used points and micro-incentives to motivate employees to share job ads and employer-branding content. This approach resulted in employee referrals becoming a top recruiting channel, filling around 20% of critical technical roles and 15% of sales positions. The referred hires consistently outperformed those from other sources in internal quality rankings, demonstrating a clear measurable impact for Krombacher.

Krombacher Brewery