Case Study: Auchan boosts quality applications with CleverConnect

Auchan generates 22% of applications from its career site with CleverConnect

Auchan, a major player in the retail industry, faced intense competition for talent and needed a career site to better showcase its employer brand and diverse roles. Their challenge was to gain autonomy in content management, ensure seamless connectivity with their Kelio ATS, and provide a dynamic, modern candidate experience. They partnered with CleverConnect to implement its career site solution to address these needs.

CleverConnect delivered a highly personalized and easily managed career site that integrated perfectly with Auchan's ATS. The solution allowed for tailored content, including job-specific videos, enhancing brand consistency and candidate immersion. As a result, the career site directly generated over 148,000 applications in 2024, accounting for more than 22% of Auchan's total applications, and significantly improved the company's ranking in the Potential Park employer brand evaluation.

Auchan