Case Study: Marston’s boosts pub visits and pre-bookings with Clevercherry’s seasonal menu and POS design

Marston’s prints 144,000 menus per seasonal campaign with Clevercherry

Clevercherry provided design services to Marston’s, a UK-based independent brewing and pub retailing business. The customer’s challenge was to create engaging seasonal menus and point-of-sale campaigns for their 130 Two for One pub restaurants, with the key objectives of encouraging returning visits and maximizing pre-bookings.

The solution from Clevercherry involved a comprehensive service that managed each campaign from initial strategy and concept development through to design, photography, and final artworking. This process was closed off by measuring sales results and visits to optimize future campaigns. The result was the production of 144,000 menus per seasonal campaign, with the Marston’s marketing manager praising Clevercherry for their high-quality work, adaptability, and ability to handle multiple projects effectively.

Marston’s