Case Study: JTL boosts apprenticeship sign-ups with Clevercherry's "Your Future, Our Planet" campaign

JTL drives 960,290 Facebook impressions with Clevercherry

JTL, a provider of apprenticeships in the electrical trade, came to the digital and creative agency Clevercherry with a challenge to create a campaign for recruiting learners. The goal was to highlight how becoming an electrician contributes to the UK's net zero initiative and to encourage sign-ups during the key academic period around exam results.

Clevercherry developed and delivered the "Your Future, Our Planet" campaign, which used targeted messaging and imagery to connect with an audience eager for meaningful environmental involvement. The solution ran across social media and Google networks, resulting in a surge of new applicants. The campaign achieved over 960,000 impressions on Facebook with a 2.21% engagement rate and over 108,000 impressions on Google with a 4.06% click-through rate, performing exceptionally well for JTL.

JTL