Case Study: VIPRE increases trial-to-paid conversions and automates renewals with cleverbridge

VIPRE Increases Trial-to-Paid Subscriptions and Automates Renewals with cleverbridge

VIPRE, a j2 Global brand and leading provider of antivirus and internet security products, needed a modern, cloud-based subscription commerce solution to launch a new B2B SaaS offering with monthly, usage-based billing. VIPRE wanted tight integration with backend fulfillment and entitlement systems, an automated self-service experience to boost free-trial to paid conversions without Sales involvement, and a replacement for a manual, resource-intensive quote-to-order process. Cleverbridge was selected to address these needs.

Cleverbridge implemented its cloud subscription commerce platform with Integration Services and Quote-to-Cart capabilities, quickly connecting to VIPRE’s backend with minimal development effort (an estimated $25,000 implementation savings). The solution enabled customers to convert from free trial to paid subscription without sales assistance, automated renewals with the large majority electing automatic billing, delivered a high success rate for monthly billings, and streamlined quote-to-order workflows—freeing sales reps to focus on higher-value selling and improving trial-to-paid conversion and recurring revenue.

VIPRE

Cindy Johnson

Director R&D