Case Study: SmartBear Software achieves 4x online sales growth and doubles renewal sales with cleverbridge

SmartBear Software Leverages cleverbridge Ecommerce Solutions to Increase Customer Renewals

SmartBear Software, a leading provider of development, testing and monitoring tools used by millions worldwide, needed to outsource its ecommerce to a partner that could act as merchant of record, handle payments, global tax and PCI compliance, integrate with internal systems, and replace a manual purchase-order renewal process. SmartBear selected cleverbridge and its ecommerce/subscription billing solutions to provide a scalable, API-driven platform and ongoing consultative support so the company could refocus engineering resources on its core products.

cleverbridge implemented a fully integrated ecommerce solution that pushes transactional data into SmartBear’s Salesforce instance, enables reps to generate renewal links, and delivers localized checkout across 194 countries. As a result, SmartBear grew online sales 4x, doubled renewal sales via ecommerce, streamlined the renewal workflow for sales teams, and established a foundation to scale future subscription growth with cleverbridge.

SmartBear Software

Jim Schuchart

Vice President