Case Study: Shure accelerates global software commerce with Cleverbridge

Shure charts a new digital future with Cleverbridge

Shure, the 100-year-old professional audio brand, needed to expand beyond hardware and build a scalable software business as customer needs shifted digital. The company lacked in-house experience selling digital products and needed help managing global ecommerce operations, including payments, tax, compliance, subscription billing, and security. Shure turned to Cleverbridge for support with its software monetization strategy.

Cleverbridge provided its merchant of record platform and turnkey integrations to help Shure launch a compliant, user-friendly global ecommerce operation for software products, supporting paid subscriptions, free trials, and freemium models. Cleverbridge also helped quickly implement denied-party screening for trial signups and handle global payment processing and orchestration. Since launch, Shure has recorded over 340,000 software downloads across 231 global markets, with Cleverbridge enabling the infrastructure for continued software sales growth.

Shure

Neil Shah

Associate Vice President of Global Marketing