Case Study: Red Hat boosts renewal engagement and NPS with Cleverbridge

Red Hat automates renewal journeys with Cleverbridge

Red Hat, the enterprise open-source software company, needed a better way to manage renewals across its multi-billion-dollar subscription business. Manual, human-led outreach was no longer sustainable, and the lack of a centralized communication system led to inconsistent messaging, missed renewals, and lower customer satisfaction. Red Hat partnered with Cleverbridge to modernize its renewal communications using Cleverbridge’s ecommerce and subscription platform.

Cleverbridge implemented automated, personalized renewal campaigns mapped to key lifecycle touchpoints, helping Red Hat deliver the right message at the right time across segments, regions, and subscription lengths. The result was a 40% increase in customer engagement and an NPS jump from 50 to 73, along with a scalable framework supporting Red Hat’s $3B+ global renewal business.

Red Hat