Case Study: Parallels boosts CLV and renewal rates with Cleverbridge

Parallels converts millions of users with Cleverbridge

Parallels, a global virtualization software leader, needed to move away from perpetual licenses and convert millions of users to a subscription-based model without disrupting customer adoption, regional preferences, or billing operations. To make that shift, it turned to Cleverbridge for an ecommerce and subscription management solution that could support recurring billing, licensing, and renewals.

Cleverbridge implemented subscription formats, regional checkout configurations, licensing integrations, fraud prevention, and payment optimization tools to streamline the entire customer journey. As a result, Parallels achieved an 11% increase in customer lifetime value, a 5% boost in renewal rate, and a reduction in manual review rates from 45% to 1.5%, while also gaining more predictable revenue forecasting.

Parallels

Michelle Chiantera

Chief Marketing Officer