Case Study: Malwarebytes achieves recurring revenue and seamless subscription migration with Cleverbridge

Malwarebytes Leverages cleverbridge to Move from Perpetual License to Subscription

Malwarebytes, the San Jose–based security software company, faced mounting pressure to grow revenue and sustain support while offering a $25 lifetime perpetual license for its Anti‑Malware Pro product. Since 2008 Malwarebytes had relied on cleverbridge’s e-commerce solutions and consultative expertise to sell globally, but moving to a subscription model was necessary to increase customer lifetime value while addressing revenue recognition, taxation, payment methods, compliance, analytics and lifecycle management.

Cleverbridge worked with Malwarebytes to redesign the product and commerce experience—renaming PRO to Malwarebytes Anti‑Malware Premium, introducing a $24.95 annual subscription that covers up to three PCs, building a Premium shopping cart and unified offer page with redirects from old links, and running an email campaign with a staged rollout (converting users in 5% increments). cleverbridge’s subscription platform, BI and advanced reporting, subscription management, multivariate testing and lifecycle automation delivered rising subscription conversions, richer metrics (churn, average revenue per renewal, cohort analysis) and better cash‑flow predictability, and Malwarebytes continues to expand its use of cleverbridge to optimize e‑commerce.

Malwarebytes

Marcin Kleczynski

CEO