Case Study: Grand Mercure Da Nang boosts brand awareness and sales with CleverAds

Grand Mercure Da Nang drives 112,772 impressions with CleverAds

Grand Mercure Da Nang, a hotel managed by the Accor Group, sought to enhance its brand visibility and drive sales. They partnered with the vendor CleverAds for a comprehensive digital marketing solution.

CleverAds implemented a dual strategy combining branding and sales push across Facebook, YouTube, and Google Ads. Their solution specifically utilized Google Search ads with targeted keyword sets and Google Display Network re-marketing to reach interested customers. During the 2019 campaign, CleverAds generated over 112,000 impressions and nearly 13,000 clicks via Search ads with an 11.42% conversion rate, while the re-marketing campaign delivered over 2.6 million impressions. This helped Grand Mercure Da Nang effectively reach potential customers, increase conversions, and boost brand awareness.

Grand Mercure Da Nang