Case Study: Nescot engages prospective students with a day-in-the-life campaign by Clever Marketing

Nescot launches a summer campaign in one day with Clever Marketing

Nescot, a further education college, faced the challenge of conveying its complete story to a hard-to-reach audience of 14-16 year olds and their parents within a single summer. They needed a marketing solution that felt authentic and trustworthy to cut through the noise, moving beyond a traditional prospectus. Clever Marketing was engaged to provide an integrated campaign.

Clever Marketing built a campaign around the concept of "a day in the life" of a student, fronted by the principal to build trust. The solution included a video, a dedicated landing page, social media content, and print design, all working cohesively. The result was a highly successful campaign that provided a genuine look inside the college, strengthened student engagement, and led to an ongoing partnership between Nescot and Clever Marketing.

Nescot