Case Study: Hyster-Yale Group Streamlines Global Marketing Collateral with Clever Marketing

Hyster-Yale Group creates 100+ battlecards with Clever Marketing

Hyster-Yale Group, one of the world's largest forklift manufacturers, faced the significant challenge of managing a massive volume of complex marketing collateral across multiple global markets, languages, and audiences. Their existing materials were not effectively communicating their intricate product range. They needed more than a design refresh; they sought a strategic partner for their entire marketing operation and turned to Clever Marketing for a solution involving artworking, typesetting, and digital and print design.

Clever Marketing built a dedicated studio team that developed a comprehensive suite of global sales and marketing materials, including over 100 product battlecards, technical brochures, and user manuals, all produced in seven or more languages. The solution provided precision and reliability, resulting in a highly successful global partnership. Clever Marketing delivered consistent, high-volume output across four major regions, earning emphatically positive feedback from Hyster-Yale's global team for becoming an irreplaceable partner that deeply understands their products and business.

Hyster-Yale Group