Case Study: Adveco achieves higher-quality leads with Clever Marketing

Adveco generates 400+ high-quality leads annually with Clever Marketing

Adveco, a company specializing in low-carbon hot water and heating systems for commercial buildings, faced the challenge of generating high-quality, relevant leads in a highly niche and technical market. After cycling through several agencies that failed to understand their needs and delivered a pipeline full of wrong enquiries, they turned to Clever Marketing for a more effective digital marketing strategy.

Clever Marketing built a comprehensive digital foundation for Adveco, starting with a strategic SEO plan and supplementing it with targeted Google and Bing advertising. Over a five-year partnership, they expanded their services to include CPD training modules, interactive tools, and LinkedIn campaigns. This approach, which prioritized human strategy over automation, generated over 400 high-quality leads annually, achieved click-through rates of 6-8% (above industry benchmarks), and secured 99% market dominance on Bing Search for Clever Marketing's client.

Adveco