Case Study: Adveco achieves higher-quality lead generation with Clever Marketing

Adveco generates 400+ high-quality leads a year with Clever Marketing

Adveco, a specialist in low-carbon hot water and heating systems for commercial buildings, struggled to generate high-quality leads through generic digital marketing. After cycling through several agencies that prioritized lead volume over value, they partnered with Clever Marketing for a tailored solution, seeking services like SEO and paid advertising to effectively reach their niche, technical audience.

Clever Marketing built a comprehensive digital foundation, starting with website development before implementing a structured SEO plan and targeted Google and Bing advertising campaigns. The solution emphasized human strategy over automation to capture market nuance. This five-year partnership generated over 400 high-quality leads annually, achieved click-through rates of 6-8% (well above industry benchmarks), and secured a 99% market dominance on Bing Search for Adveco.

Adveco