Case Study: The Beverly Hilton refreshes its brand to attract a new generation with Clever Creative

The Beverly Hilton clarifies brand positioning with Clever Creative during a $10M renovation

The Beverly Hilton engaged Los Angeles creative agency Clever Creative to refresh its branding. The landmark hotel's challenge was to differentiate itself from competitors and attract a new generation of clientele by updating its positioning, messaging, and visual identity.

Clever Creative developed a strategy that leaned into the hotel's mid-century heritage and striking design elements, reclaiming its original spirit with a modern mentality. The solution included a new visual identity, tagline, and comprehensive collateral system. According to the General Manager, this approach provided immense value and effectively positioned the hotel during its $10M renovation.

The Beverly Hilton