Case Study: Les Burgers De Lucien builds a strong brand and digital platforms with Clever Age

Les Burgers De Lucien launches across France with Clever Age

The customer, Les Burgers De Lucien, was a new restaurant venture launched by a family of experienced restaurateurs. Their challenge was to create a strong, differentiating brand identity and digital platforms to acquire both B2B and B2C targets in the highly competitive burger market. They sought a long-term partner and enlisted Clever Age, along with its agency Jaune, for brand strategy, UX/UI design, and digital platform creation.

Clever Age implemented a comprehensive solution that began with UX research to define the brand's strategy and a distinctive visual identity. They designed and launched a robust e-commerce website and executed a multi-phase media strategy to attract future members and then the general public. The results included successful brand adoption, the development of a membership network, and numerous kiosk openings across France, establishing Lucien's Burgers as an innovative local enterprise. Clever Age provided essential support to this promising SME throughout its launch and growth.

Les Burgers De Lucien