Case Study: Easy Cash overhauls its e-commerce site with Clever Age

Easy Cash overhauls e-commerce site for 100+ stores with Clever Age

Easy Cash, a franchised retail network specializing in second-hand goods, commissioned Clever Age to overhaul its unsatisfactory e-commerce site. The previous site suffered from poor performance, a tedious customer conversation system, and a customer journey that was unattractive and poorly designed.

Clever Age conducted the project through co-creation workshops with stakeholders, building a new mobile-ready e-commerce site on a powerful, scalable open-source foundation. The solution established the brand's dual buying and selling positioning and provided a marketplace format. The new site, reflecting the Easy Cash brand image, was successfully launched in May 2014.

Easy Cash