Case Study: Celio achieves unified omnichannel commerce with Clever Age

Celio unifies omnichannel commerce and 30-day returns with Clever Age

The customer, Celio, an international men's fashion brand, faced the challenge of unifying its disparate customer data and digitalizing its e-commerce system to create a seamless omni-channel experience. The vendor, Clever Age, was engaged to help aggregate all existing data into a single customer repository using Hybris and to connect various platforms, including the product catalog, SAP, and payment processors.

Clever Age implemented a solution that integrated all necessary platforms, creating a unified customer index for targeted campaigns and enabling services like Click&Collect and mixed payments. This resulted in increased message consistency for consumers and an improved, unified customer experience across all channels, both online and in physical stores. The platform was also designed to allow for the fast rollout of additional country sites.

Celio