Case Study: Smart Energy GB improves accessibility and boosts supplier click-outs with ClerksWell and Umbraco

Smart Energy GB boosts supplier click-outs 123% with ClerksWell

Smart Energy GB, a not-for-profit campaign for Britain's smart meter rollout, partnered with ClerksWell to migrate from an over-engineered CMS to a more suitable open-source platform. Their challenge was to find a simpler, more intuitive content management system while also enhancing the website with new accessibility tools and ensuring WCAG compliance.

ClerksWell implemented a solution using Umbraco 8, which provided a developer-friendly and intuitive platform. They integrated the 'Recite Me' accessibility tool and designed the site to WCAG 2.2 AA standards. The results were significant, including a 123% increase in user click-outs to energy suppliers. For this project, ClerksWell and Smart Energy GB won a Bronze award for Best Use of Digital by a Charity, NGO or NFP.

Smart Energy GB