Case Study: Targetsas boosts conversions by 13.2X with Clerk.io

Targetsas Personalizes Its E-Commerce Experience and Sees a 13.2x Increase in Conversion

Targetsas, a top online retailer of office supplies in Italy, wanted to improve its e-commerce search and navigation experience and later gain a more systematic, unified view of its customers. To address these goals, the company turned to Clerk.io and began using its Search and Recommendations solutions, later expanding to Clerk Audience as a customer data platform.

With Clerk.io, Targetsas personalized messaging through segmented audiences synced to ActiveCampaign, optimized onsite search across a catalog of 35,000+ products, and delivered AI-powered product recommendations. The results were strong: 69% of orders included at least one product found through Clerk, 55% of total revenue came from Clerk-powered search, recommendations, and campaigns, and conversion likelihood increased 13.2x overall, with searchers converting 21.9x more often and recommendation clickers converting 12.6x more often.

Targetsas

Bruno Mutti

Founder and Director