Case Study: Procosmet achieves 595% increase in conversion rate with Clerk.io

Procosmet Improves Customer Experience & Increases Conversion Rates by 595% Using Clerk

Procosmet Italy, a leading haircare and cosmetics company with two brands (Napura and MTJ) and a catalog of 600+ items, needed to make its e-commerce site smarter and more user‑friendly—improving internal search, handling frequent misspellings, and personalizing navigation to help customers find products more easily. To address these challenges, Procosmet partnered with Clerk.io and implemented Clerk.io’s Search & Recommendations solution.

Clerk.io deployed intelligent, typo‑tolerant site search, dynamic personalized product recommendations, and merchandising controls to prioritize products. The impact was substantial: a 595% increase in conversion rate, roughly 50% of total revenue coming from Clerk-powered search and recommendation content, 74% of orders containing at least one product found via Clerk, 39.1% of customers buying via Clerk search and 27.5% via Clerk recommendations, with conversion likelihoods rising 9.4x after using Clerk search and 5x after interacting with Clerk recommendations. Procosmet also reported quick ROI and praised Clerk.io’s intuitive platform and support.

Procosmet

Linda Tincani

Marketing Manager