Case Study: Natural Baby Shower achieves 349% increase in conversions with Clerk.io

Natural Baby Shower Improves CX & Increases Conversions by 349%

Natural Baby Shower, a UK online retailer of natural and sustainable baby products, was struggling as its catalog grew: outdated technology produced slow site speeds, poor product categorization and an onsite search that lost shoppers—including over 10% of searches with typos. To solve these issues the brand adopted Clerk.io’s Search & Recommendations to improve search relevance, site speed and product discovery.

Clerk.io deployed fast, typo‑tolerant search (18 ms responses), content recommendations and 1:1 personalized recommendations, which guided customers, surfaced related content and corrected misspellings. The results were dramatic: a 349% increase in conversion rate, 31% increase in basket size and 21% higher AOV; 23% of customers now buy via search (search users are 4.7x more likely to purchase) and ~10% purchase via recommendations, with shoppers adding an average of 1.39 extra items thanks to Clerk.io.

Natural Baby Shower

Clifton Vaughan

Co-Founder