Case Study: Munk Store achieves increased average order value and conversion rates with Clerk.io

Munk Store Drives Sales & Improves On-site Shopping Experience with Clerk

Munk Store, a Danish fashion retailer with two physical shops and an online store, faced difficulty helping customers navigate a very large catalog and recreating the in‑store personalized shopping experience online—problems that intensified during the pandemic. To address this, Munk Store implemented Clerk.io’s full suite (Search, Recommendations, Email & Audience) to improve discovery, filtering, and personalization across its webshop.

Clerk.io delivered intelligent site search, dynamic on‑site and email recommendations, and AI‑driven audience segmentation (integrated with Klaviyo and ad platforms), resulting in clear business gains: Clerk.io now impacts 71% of orders, drove an 11% growth in average basket size (about 600 DKK per order from recommendations), ~59% of customers buy via recommendations, 14.4% buy via site search, a 255% increase in conversion rate, and 243% growth in active customer segments after one month. These improvements significantly boosted conversion rates and on‑site customer experience for Munk Store.

Munk Store

Mathias Thulstrup

E-Commerce Manager