Case Study: Vitarock boosts conversions and average order value with Clerk.io

How Vitarock Uses Clerk to Optimize Bounce Rates and Conversions

Vitarock is a Canadian online wellness shop and Certified B Corporation offering over 10,000 natural products across Canadian and US stores. Facing poor site search relevance, low product discovery, high bounce rates and weaker email personalization, Vitarock implemented Clerk.io’s suite (Search, Recommendations, Email & Audience) to deliver more relevant, personalized shopping and omnichannel experiences.

Clerk.io deployed AI-powered site search, dynamic product recommendations and a personalized add-to-basket “power step,” plus audience-driven email targeting. The result: 68% of orders are impacted by Clerk.io, 49% of customers buy via search, 28.3% buy via recommendations, a 32% growth in average basket size and a $9.12 uplift in AOV; the power step adds roughly 2 more products per order and generated $6,606 in three months—driving substantially higher conversion and revenue for Vitarock.

Vitarock

Elizabeth Ronan

General Manager