Case Study: Dudubags achieves a 17% AOV increase with Clerk.io

How They Achieved a 17% AOV Increase by Transforming Their Online Presence

Dudubags, an Italian apparel and accessories webshop specializing in fine leather bags and design objects, wanted to improve its online shopping experience with more personalization. Before working with Clerk.io, the company relied on basic Magento search, had limited product recommendations, and lacked the tools to create more tailored customer journeys across its store.

Clerk.io implemented its Search, Recommendations, and Email products to improve product discovery and personalization across Dudubags’ webstore. With AI-driven recommendations, advanced search features like typo tolerance and synonyms, and tailored email suggestions, Clerk.io helped Dudubags achieve a 17% increase in average order value and a 13% increase in basket size, while also broadening product sales and increasing customer engagement.

Dudubags

Massimo Lasorsa

E-commerce Manager