Case Study: Hairlust boosts online sales with Clerk.io Search and Recommendations

How Hairlust Uses Clerk.io's Search and Recommendations to Boost Online Sales

Hairlust, the Danish hair care brand and certified B Corporation, was facing website navigation challenges as its product catalog grew, alongside goals to increase average order value and provide more personalized product recommendations. To address this, Hairlust partnered with Clerk.io and used its AI-driven Search and Recommendations tools across its Shopify web shops.

With Clerk.io, Hairlust implemented site search plus upsell and cross-sell recommendations on product and cart pages, helping shoppers find relevant products faster and improving personalization across the customer journey. The results included 21,000 euros in revenue generated in the last 30 days through Clerk.io and an increase in average basket size by 0.8 products across 12 domains.

Hairlust

Rasmus Serup

Chief Executive Officer