Case Study: Collini Atomi di Scarpa achieves 427% conversion uplift and +54% revenue with Clerk.io

How Collini Atomi di Scarpa Optimizes Its E-Commerce Site & Boosts Sales

Collini Atomi di Scarpa, an Italian footwear and leather‑materials supplier serving over 12,000 customers since 1943, faced difficulty with a massive, complex product catalog that made it hard for buyers to find items and discover options, costing conversions and limiting basket size. To address this, Collini Atomi di Scarpa implemented Clerk.io’s suite (Search, Recommendations, Email & Audience) to enable effective free‑text search and better catalog visibility.

Clerk.io deployed Instant Search, Typo Tolerance, AI‑driven personalized recommendations and real‑time analytics dashboards to speed discovery, recover misspelled queries, automate cross‑sells and surface actionable insights. The impact was substantial: a 427% increase in conversion rate (to ~4.3%), 43.2% of customers buying via Clerk-powered search, a 19% larger average basket size, 2.82 more products per order and +54% of total revenue attributed to Clerk.io’s search, recommendation and email content.

Collini Atomi di Scarpa

Michela Paiusco

Marketing and Communication Specialist