Case Study: Carlsberg achieves 17% AOV lift, 24% bigger baskets and 1.6x higher conversion with Clerk.io

How Carlsberg Optimized B2B E-Commerce Customer Experience With Clerk

Carlsberg, one of the world’s largest brewers, was spending excessive time manually creating and maintaining on-site product recommendations for B2B and B2C customers, which led to human errors and limited personalization. To solve this, Carlsberg deployed Clerk.io’s Recommendations to automate and scale relevant product suggestions across their webshop.

Clerk.io used AI- and ML-driven Recommendations and real-time analytics to deliver hyper-relevant cross-sell and upsell banners across pages, freeing Carlsberg’s team from manual work and enabling data-driven decisions. The results: a 17% increase in average order value, a 24% increase in basket size, and customers interacting with Clerk.io recommendations were 1.6x more likely to convert (double-digit growth from baseline).

Carlsberg

Ilkka Apunen

Global E-commerce Manager