Case Study: Buffetti achieves higher ROI and increased sales while reducing manual work with Clerk.io

How Buffetti Boosts ROI & Sales Whilst Reducing Manual Work With Clerk

Buffetti, a long-established Italian office-supplies retailer with 700 stores and a large, complex product catalog, needed a reliable, easy-to-integrate site search to improve navigation and reduce manual catalog work. After struggling with other tools that required heavy categorization and customization, Buffetti turned to Clerk.io’s Search & Recommendations to get a fast live search solution without excessive manual labor.

Clerk.io implemented AI-driven Search and Recommendations, Instant Search and real-time analytics dashboards plus hands-on support from a Customer Success Manager, automating search intent recognition and product suggestions. The result: 86.3% of customers buy via Clerk-powered site search, 89% of orders contain at least one product found through Clerk, 32.1% of visitors use search, Clerk impacts ~80% of B2B and 77% of B2C webshop revenue, and recommendations delivered 107.7x ROI for B2B and 14.7x ROI for B2C—while greatly reducing manual work.

Buffetti

Gennaro Ferrentino

E-commerce & Marketing Specialistat