Case Study: Barefoot Junkie achieves automated, personalized email marketing and boosted revenue with Clerk.io

How Barefoot Junkie Automates Email Marketing & Boosts Revenue Using Clerk

Barefoot Junkie is a UK sports and outdoor retailer built around Vibram FiveFingers with a small e‑commerce team that struggled to run regular, relevant email marketing manually. To scale personalization and free up time, Barefoot Junkie turned to Clerk.io, deploying Clerk.io’s Email (plus Audience, Search & Recommendations) to automate campaigns and deliver gender- and behavior‑appropriate product suggestions.

Clerk.io implemented AI‑driven Auto Email and personalization workflows that launched quickly and ran autonomously, improving engagement and sales: Clerk.io delivered 101,014 emails in three months with a 39.3% average open rate, generated £8,831 from email recommendations in that period, impacted over +40% of orders, and helped drive an 11% growth in active customers after a year (with customers +383x more likely to convert after interacting). Barefoot Junkie also praised Clerk.io’s fast integration—up and running from day one.

Barefoot Junkie

Daniel Hume

Partner & Director