Case Study: Ausilium achieves tripled conversion and automated, revenue-boosting email campaigns with Clerk.io

How Ausilium Tripled Conversion & Sent More Emails in Less Time

Ausilium, an Italian elder-care e‑commerce with over 15,000 products and roughly 25,000 daily visitors, faced a core challenge: helping primarily elderly customers find the right items in a vast catalog and making sense of large volumes of behavioral data. To address this, Ausilium engaged Clerk.io and adopted Clerk.io’s Search, Recommendations, Email & Audience products to improve onsite navigation, personalized discovery, and data-driven marketing.

Clerk.io implemented intelligent site search that handles synonyms and misspellings, AI-driven email automation with pre-built product logics, and merchandising rules to promote or pin priority items. The impact was substantial: 21.2% of customers buy via Clerk-powered search, 24.2% buy from Clerk recommendations, 46% of products sold via Clerk, 43% of orders influenced, a 17% increase in basket size, a 1.2x higher conversion probability after search, €2,331 extra revenue from Clerk email recommendations, and an overall 330% increase in conversion rate, while also saving the marketing team significant time.

Ausilium

Cecilia Grosso

Marketing Specialist