Case Study: FeelYourLook achieves 59.5x ROI with Clerk.io's AI-powered recommendations

FeelYourLook Achieves 59.5x ROI Using Clerk’s Hyper-Personalized Recommendations

FeelYourLook, an e-commerce beauty retailer with 4,000+ products across 75 brands, needed a better way to deliver personalized shopping experiences online and stand out in a competitive market. To grow revenue, they wanted to increase average order value and basket size, and turned to Clerk.io’s AI-driven personalized product recommendations.

Clerk.io implemented dynamic recommendation banners across FeelYourLook’s site, including the homepage, product pages, and add-to-cart page, to drive discovery, cross-selling, and upselling. The results were strong: 37% of orders contained at least one product found through Clerk, 24% of total revenue was impacted by Clerk, basket size increased by 26%, conversion rates rose by 6.32x, and the add-to-cart banner delivered a 183.3x ROI, contributing to an average 59.5x ROI for Clerk.io’s recommendations overall.

FeelYourLook

Luca Amato

General Director