Case Study: Fechtner-Modellbau achieves AI-powered product discovery for 54% of orders with Clerk.io

Fechtner-Modellbau drives 54% of orders with Clerk.io

Fechtner-Modellbau, a company with a catalog of over 11,000 technical products, faced a challenge as its customers struggled to find and compare the specific parts they needed. The store's large assortment made manual merchandising ineffective. Clerk.io provided its AI search and recommendations service to address this discovery problem.

Clerk.io implemented an AI search that understands technical terms and a recommendation system for compatible parts. The solution continuously learns from user behavior. This approach made the deep catalog navigable, resulting in a measurable impact where 54% of all orders now come from AI-powered discovery.

Fechtner-Modellbau