Case Study: Aqua Essentials boosts revenue and sales with Clerk.io

Aqua Essentials Increases Basket Size & Revenue Using Clerk’s Personalization Tools

Aqua Essentials, the UK’s largest supplier of aquarium plants, worked with Clerk.io to improve its email marketing and on-site personalization. The team was spending too much time on campaigns, struggling to stand out in a competitive market, and wanted to stop sending irrelevant, overly salesy emails that were hurting engagement.

Using Clerk.io’s Email Personalization, Audience Segmentation, Automation, and AI-powered product recommendation tools, Aqua Essentials delivered more relevant messages and recommendations based on customer behavior and purchase history. This led to a 44% average email open rate, a 4.5x increase in conversion rates, a 13% increase in basket size, a 9% increase in AOV, 41% of total revenue coming from Clerk-powered recommendations and emails, and £34,009 in revenue from email recommendations.

Aqua Essentials

Richard Cale

Director and Owner